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How does Google’s algorithm work?

Google’s algorithm is responsible for deciding where a web page ranks on Google’s Search Engine Result Pages (SERPs). That is, it decides whether you come out in first or second position or on the second or third page.

What is a search engine algorithm, and how does it work?

The algorithm is the logic on which a process is based to solve a problem.

Google’s search engines have an AI that solves the problem of finding the most relevant websites for a search or group of keywords.

The algorithm tries to search, sort, and sort the most relevant results based on searches.

Google’s search engine algorithm has marketers and SEO professionals accustomed to continuous changes and updates.

Changes that affect everyone who has a website and wants to have visibility.

Why does Google’s algorithm change?

Google’s algorithm changes to deliver the best user experience. Its constant changes are not for the sake of it. It does so, above all, for the following three reasons:

  • Adaptation to users: Google’s primary goal is to speed up searches. It is increasingly taking into account factors such as usability on mobile and voice devices.
  • Filter the results: Google is struggling between what it considers “spam” or “black hat SEO” and the results that deserve it or respond to users’ searches or questions.
  • Innovation: Google is the search engine that remains at the top of the podium, and every day, about 500 million new searches are made through its search engine.

To stay number one, Google has to be innovative, and that affects its algorithms.

More Depth: Google Robots

As far as is known, Google has numerous bots (software in continuous operation) that analyze different factors of web pages. Here are the most well-known:

  • Panda: This bot is focused on ranking web pages based on their content quality and evaluating whether visitors are satisfied with the search results.
  • Penguin: This other bot focuses on analyzing the links of web pages, degrading artificial links, and penalizing web pages that use bad SEO positioning practices.
  • Hummingbird: This bot focuses on the user experience when assessing user satisfaction once the search results are displayed. It works in more than just this area of user experience.
  • Mobile-Friendly: This is a relatively recent bot that focuses on rating pages based on whether they are responsive, i.e., if they adapt to any medium (PC / tablet/mobile).

Although there are many more that we need to learn about and measure different aspects of our websites, are you surprised? In my opinion, Google will be the first company in the world to create AI, so we can expect everything.

Latest Google Algorithm Update

It is one of the most critical updates, as it has moved everything. It is usually done at the end of the first trimester, but given the chaos caused by the coronavirus, it has taken a little longer this time. This update was released on May 4, 2020

Google officially confirms a new core update of its algorithm, a significant update since it only officially announces the ones it knows will significantly impact the SERPs.

This is what Google announced on its Twitter account:

Other tools like SEMrush Sensor confirm this is a solid update.

The modification’s implementation will continue for at least the next two weeks, so it’s very likely that if you haven’t noticed changes to their sites yet, you will soon. However, remember that after that time, adjustments will be made to correct small errors, as is always the case, so even if you have losses, you may recover that traffic later.

Who is most affected by this update?

In this case, websites are being punished, and a lot, because they have wanted to profit from health information (COVID-19), offering news of little or poor quality without being a reliable source.

In addition, many metrics have been modified at the central level, which means that absolutely all sites are suffering a great dance in their metrics. We just have to continue doing things well and observe, as the months go by, what Google has focused on this time to rate our sites better or worse.

Thiwanga Sandaruwan

SEO Expert | Web Designer | Web Developer | Content Marketing Specialist | Blogger | Freelance SEO Specialist | Digital Marketing Enthusiast

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