What is UX Design?

UX Design (User experience Design) means the user experience design. UX encompasses all the emotions that the users of a platform will feel. This can be a website or a mobile application, for example.

It is a question of anticipating visitors’ expectations and making the interface as ergonomic as possible, intuitive, easy to use, fast, pleasant, practical, useful, reliable, accessible, etc. UX design thus combines strategic objectives, technological parameters, and design issues.

The Difference Between UX and UX Design

UX Design can be broken down into two words: UX and Design.

UX will deal with research and analysis to establish an optimal user experience. 

The Designer will design the creative part of the process and add graphic coherence to the project. 

Some people are UX specialists and only take care of research, user testing, data analysis, etc. At the same time, UX Designers aim to consider the user experience while designing.

The Difference Between UX and UI

UX Design = User Experience Design

UI Design = User Interface Design

The UI represents the finished look of the interface or product. It corresponds to the design in general, including the colors, typography, layout, shapes, visuals, etc. We will work on the graphic charter, interaction buttons, animations, and other features.

The UI Designer will focus on the aesthetic part to make the interface attractive. The UI is used to strengthen the UX. UX design considers the UI, usability, content, user research, analysis, etc.

Therefore, The two aspects are complementary but should be distinct.

Why is UX Design meaningful?

Increasingly present in companies’ digital strategies, UX Design makes it possible to analyze user behaviors and motivations and create solutions based on the results:

• Optimal Conversion Rate
• Better Branding
• Better SEO in search engines
• More effective customer loyalty
• A better understanding of its users
• Optimized loading time

Even before developing an interface, we are interested in the user’s use of it, his path, and his actions. UX design helps you avoid many problems and achieve your goals. A non-user-friendly site means a significant drop in the number of users but also calls into question all the objectives of the interface, whether the brand image or the business objectives.

UX also has direct business impacts. These include, but are not limited to:

Search engines: Search engines adapt websites’ positioning to Internet users’ behavior. Therefore, a site that offers an experience that meets users’ expectations will be more likely to be favored.

Conversion rate: 88% of users won’t return to a site if the experience is terrible, and a bad experience is shared much more than a good one. From this observation, we immediately understand the importance of a quality UX. The better the experience, the more likely users are to take action on your site (buy, subscribe, fill out a form, etc.).

Development cost: UX is a worthwhile investment since it reduces the development time required for a project. This can be explained by the fact that it will be possible to anticipate users’ different uses and transcribe the functionalities on upstream models. This is an undeniable time saver: a modification upstream of development is faster and less expensive to correct than a modification at the end of the project.

The differentiating element: More competition means more choices for the user, who, therefore, becomes more demanding. UX is thus an added value for companies and a fundamental differentiating element in the face of the competition.

How do you optimize the UX Design of your site?

High bounce rate

If most visitors leave, they need help finding the information they want. The reasons are various:

• Problem navigating the interface
• Information too tricky to find
• Font size too small or typography not suitable
• Pop-up that takes up the entire screen

• High loading time
• Too much workload

Low conversion rate

If your site has a conversion rate of less than 5% of traffic, it must attract and engage your visitors more. There can be several reasons:

• Lack of clarity of the message
• Insufficient reassurance elements: Customer reviews and references, amount of shipping costs, delivery times, 24-hour assistance, return policy, secure payment, guarantees, and T&Cs, etc.
• Unconvincing action button: Color, location, text, animation, etc.

This list is incomplete. An audit is necessary to optimize the conversion rate and improve the user experience.

Unattractive content

Do your visitors need to be reading and interacting with your content?

This may not be directly related to the content but rather to the readability of the text or the highlighting of the primary information. It is essential to work well on the content’s structure and the information hierarchy.

What is bad UX? 3 examples

High bounce rate

If a majority of your visitors leave, it’s because they need help finding the information they’re interested in. The reasons are various:

• Problem navigating the interface
• Information too tricky to find
• Font size too small or typography not suitable
• Pop-up that takes up the entire screen

• High loading time
• Too much workload

Low conversion rate

If your site has a conversion rate of less than 5% of traffic, it must attract and engage your visitors more. There can be several reasons:

• Lack of clarity of the message
• Insufficient reassurance elements: Customer reviews and references, amount of shipping costs, delivery times, 24-hour assistance, return policy, secure payment, guarantees, and T&Cs, etc.
• Unconvincing action button: Color, location, text, animation, etc.

This list is incomplete. An audit is necessary to optimize the conversion rate and improve the user experience.

Unattractive content

Do your visitors need to be reading and interacting with your content?

This may not be directly related to the content but rather to the readability of the text or the highlighting of the primary information. It is essential to work well on the content’s structure and the information hierarchy.

Conclusion

To sum up, a successful UX will allow a company to:

• Increase your site’s traffic by improving your search engine optimization.
• Increase the conversion rate thanks to an experience closer to user expectations.
• Improve user retention through a positive experience impacting customer satisfaction. This will make them more likely to stay and return to the interface.
• Reduce the cost of development by optimizing design time by anticipating needs.
• To differentiate itself from its competitors by offering a better quality product thanks to a unique and satisfying experience.

Advances in UX should be followed closely as the user experience will diversify considerably. No matter the size of the digital project, UX should be of great importance.